K-Pop 101: 10 Ways K-Pop Fans Celebrate Idols Birthday Part 1 – Advertisement
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Being a new K-Pop fan can be tough sometimes as there are just so many contents to catch up and things to know. If you have just started your journey as a K-Pop fan, we would first of all welcome you into the community.
Today, Kpopmap will be sharing how K-Pop fans celebrate their favorite idol’s birthday! The culture of fans celebrating their idol’s birthday is becoming more and more common. Many would spend money to put up birthday advertisement, hold cup holder events and even rent a space in the subway to share a lovely message to the idol.
Nonetheless, all of these actions were done because of the love they have for the idols. There will also be a part 2 of this series coming up next week. For now, let’s check out how some fans made use of the variety of advertisement to celebrate the idols’ birthday.
#1 Special cafe events
One of the most highly enjoyed birthday events that many K-Pop fans could take part in is to head over to a cafe that has special birthday events! Most of the time, the cafe would be decorated with lovely pictures of the idol. You can redeem a cup holder and some freebies after purchasing a drink.
#2 Cafe call button
In continuation with the cafe event, some fans also advertised their idols’ birthday by making a short video so that it can be displayed on the call button. Most of the time, call button events take place usually in major cafe shops with branches.
#3 Bus and subway station ads
Another common advertisement that could be seen easily is at the bus stop as well as the subway station. Fans would also head down to these locations just to take a photo with it.
#4 YouTube ads
Keeping up with the technology, many fans had also turned to putting up advertisement on places such as YouTube! Before a video begins, a short advertisement that runs for about 15 seconds would appear and that is when fans would be able to see the advertisement.
#5 LED screens
지금 소개해드릴 광고는 바로
합정역 CM보드 광고 입니다 !
— GGDP idol advertising agency (@GGDP_twit) February 4, 2020
LED advertisements are not cheap and sometimes, fans would gather a certain amount of money to purchase a slot to put up the advertisement. Most of the time, LED birthday advertisement could be found along the subway stations or even in shopping malls.
Aside from Korea, it is also common to see fans these days to put up an advertisement on New York Times Square!
#6 Cinema ads
— 롯데시네마 팬클럽 서비스 (@AdLotci) November 25, 2019
Decorating the entire cinema with your favorite K-Pop idol is one of the creative ideas out there to celebrate their birthday. In Korea, it is also noted that the cinema would also changed the theatre name to the idol’s name to make the celebration more special than before!
#7 Street banners
Seeing your favorite K-Pop idol while walking down the street sounds like a pretty fun thing to do! Recently, it is also a trend to put up street banners to celebrate an idol’s birthday. Usually, these banners would be put up for about 2 to 3 days.
#8 Newspaper ads
Another form of old school advertisement is by putting up birthday celebration messages on newspaper! Fans would be able to collect them, cut it out and also keep it as a souvenir.
#9 Bus and subway wrapping
One of the most jaw dropping birthday advertisements is probably the wrapping of buses and subway cabins. Since buses and subways are the common mode of transportation for many people, fans hope that through such advertisements, many would get to know the idol even more.
#10 Customise project with government
— KpopHerald (@Kpop_Herald) December 23, 2019
It is rare to see that fans had partnered up with the government to promote both the idol’s birthday as well as the city attraction. However, it was noted that such events are a hit!
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